Articles Posted in the Guest Column Category
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Review of the Manchester Link-up III: Networking event for marketers
Mancunians come up trumps in personality test – Jane Sherwood Last week the Only Marketing Jobs team made the long journey north to hold its 3rd Manchester Link-Up event. It was an early start to the…
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The future of Internet Marketing (Zimbabwe) By Richwell Phinias
Communication in Africa. Vuvuzelas attracted a lot of attention during the first ever soccer World Cup hosted in Africa by one of Africa’s best developed nations, South Africa. Vuvuzelas are reputed to have their roots…
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African Digital Renaissance – No business left behind by Anesu Michael Maposa
With the digital renaissance dawn upon Africa and in these tough economic tough, every penny counts so whatever you decide to invest your hard earned cash in your business, it’s not rocket science that you…
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Napster has been taken over
Music subscription service Napster has been taken over: The game-changing platform, founded in 1999, is now under the wings of Rhapsody, the USA’s largest on-demand music service. Until now, Napster was part of global consumer…
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#Social media: Power in the hands of the people by Dianne Bayley
Among other things, it’s been called a “fad” and a “waste of time”, but social media is a phenomenon that isn’t going away, says Dianne Bayley, founder of infORM. It’s the Marmite syndrome: You either…
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Building a case for co-creativity in Marketing Communication: for the good of the Brand
Recent trends indicate that Consumers have become wary and increasingly suspicious as far as the entire concept of ‘marketing’ is concerned. This stems from the perception that advertisers/marketers are only out to exploitatively ‘brain-wash’ potential…
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